7 Reasons Crumbl Cookies Are Totally Not Worth It (2024)

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Consider keeping your money in your wallet instead of overspending on an overpriced Crumbl cookie

7 Reasons Crumbl Cookies Are Totally Not Worth It (1)

By Michelle Smith

7 Reasons Crumbl Cookies Are Totally Not Worth It (2)

Edited by Kristi Pahr

Updated May 7, 2024

7 Reasons Crumbl Cookies Are Totally Not Worth It (3)Fact checked

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If Crumbl stores are starting to crop up in your area, we can’t blame you for being intrigued. If its colorful pink boxes aren’t enough to draw you in, the fresh cookie aroma should be enough to get you in the doors.

But Crumbl cookies aren’t exactly cheap, and you might be left wondering if these oversized cookies are really worth the cost or if you’d be better offavoiding wasting moneyon them.

Below, we list seven top reasons why you might want to consider skipping Crumbl’s cookies in favor of cheaper, tastier alternatives.

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One cookie can set you back $4 or more

Farknot Architect/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (4)

If you put aside flavor and stick solely to cost, it’s easy to see that Crumbl cookies just aren’t worth it. An individual Crumbl cookie goes for a minimum of $4, not accounting for additional taxes and franchise fees.

While the cookie’s size helps justify the cost, it’s hard to make the case that a single cookie is worth as much as a $5 box of a dozen chocolate chip cookies from your local grocery store.

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They’re too sweet for some

seanlockephotography/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (5)

How sugary do you like your cookies? If your answer is “as sweet as possible and then some,” Crumbl’s sugary cookies and extravagantly sweet frosting could make the high cost worth it for you.

On the flip side, if you prefer your cookies unfrosted and with just enough sugar to make them delectable, Crumbl’s cookies really aren’t for you.

They’re absolutely massive

Nate/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (6)

Crumbl cookies are big enough that plenty of customers recommend cutting them into quarters to avoid a sugar-induced headache. Of course, you’ll have to store however much of the cookie you don’t finish.

If it goes stale, you won’t be throwing out a few wasted cents — tossing even a quarter of an unfinished cookie is the equivalent of throwing a few dollars in the trash.

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The texture isn’t for everyone

Chris/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (7)

People can be picky about cookie textures. If you like thick, chewy, almost cake-like cookies, then Crumbl could be your new favorite dessert shop.

However, if you want a cookie with some crunch, Crumbl definitely won’t suit your tastes. And if you do decide to try a Crumbl cookie, just know that you’ll be biting into something more like a brownie or a pound cake than a traditional cookie.

They don’t actually pair well with milk

fahrwasser/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (8)

There’s nothing more classic than cookies and milk, and most Crumbl stores sell bottles of milk alongside their boxes of cookies. But all that frosting — not to mention the cake-like texture and super-thick cookie base — makes a Crumbl cookie remarkably hard to dip.

If you like nibbling on cookies in between taking an occasional swig of milk, you might enjoy a Crumbl cookie. But you’ll have to settle for drinking your milk on the side because Crumbl cookies just aren’t easy to dip.

You’ll pay more than $30 for a dozen cookies

ReneLa/Peopleimages - AI/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (9)

A box of cookies can be a nice shareable treat to lay out on the table during a casual get-together. But hosts often opt for cookies because they’re affordable — which makes Crumbl cookies a no-go for thrifty households.

If you’re planning to split each cookie in half to distribute among guests, paying over $30 for a box of 12 cookies might be worth it. But a box of donuts or a store-bought cake costs far less than a dozen Crumbl cookies, and you won’t have to do any awkward slicing or divvying up portions before your party starts.

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DoorDash fees in your area could make Crumbl inaccessible

piter2121/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (10)

DoorDashing yourself some dessert is a fun way to round out an evening, but the treat isn’t always worth the exorbitant fees that get tacked on to some brands, including Crumbl.

The exact fees you’ll pay to order cookies from home differ depending on where you live, what app you’re using, and how much you tip. However, you shouldn’t be surprised if prices are more than double online than they are in stores: A box of four cookies costs over $22, a six-pack more than $31, and a 12-pack nearly $60.

Bottom line

Felix Mizioznikov/Adobe 7 Reasons Crumbl Cookies Are Totally Not Worth It (11)

If Crumbl cookies are your thing, who are we to talk you out of them? Just be sure to budget for this craveable habit — because, unlike some popular foodie trends, Crumbl cookies don’t go easy on your bank account.

And if you haven’t hopped on the Crumbl cookie train quite yet, your wallet is one good reason to stay away. Keep more cash in the bank and stick with more affordable homemade treats, or else grab a box of freshly made treats from a budget-friendly store like Costco or Walmart, where you don’t have to exchange affordability for flavor.

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7 Reasons Crumbl Cookies Are Totally Not Worth It (2024)

FAQs

Why not to eat Crumbl cookies? ›

The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar.

Are Crumbl cookies worth the hype? ›

But, in the end, it's quite widely acknowledged that the cookies are not amazing. Not even great—good is generous, and okay is a stretch! Texturally, it seems, they're all wrong. People say they're too soft and border on gloppy instead of gooey in the center and crisp on the edges.

Why is Crumbl cookie in trouble? ›

Follow employment law

Last year, the Department of Labor accused Crumbl of violating child labor laws. You may think no one will notice or that it's not a big deal, but follow employment law and double-check with a qualified employment attorney if you're not certain.

Is Crumbl losing popularity? ›

Crumbl, which dropped “Cookies” from its name as it adds other treats to its menu, filed its 2024 franchise disclosure document this month. Its Item 19 reports average store revenue last year from 571 stores was $1.16 million, down from 2022's $1.8 million. That's a 37 percent decrease year over year.

Are Crumbl Cookies undercooked? ›

Our cookies are meant to be crispy on the outside and gooey on the inside but not undercooked. If your cookies seem undercooked, please contact Customer Assist using the chat bubble 💬 at crumblcookies.com/contact. We want to make a report with your feedback!

Are Crumbl Cookies actually baked? ›

Crumbl Cookies - Freshly Baked & Delivered Cookies.

Do people actually like Crumbl cookies? ›

However, the bottom line is that Crumbl's customers aren't paying for the world's best cookie. They're paying for the pink box, the rotating menu and the experience of getting a pretty good cookie on demand. For those who haven't had Crumbl Cookies yet, it's definitely worth a try and perhaps a few visits after that.

Why is everyone obsessed with Crumbl cookies? ›

Crumbl Cookies takes the art of cookie baking seriously. They use the finest quality ingredients, and their cookies are baked fresh daily, ensuring you get the perfect, warm, gooey experience every time you indulge. Each bite is like a mini flavor explosion that leaves you craving for more.

Who is Crumbl cookies biggest competitor? ›

Top 6 Crumbl Cookies competitors
  • Love&Cookies.
  • Tiff's Treats.
  • Fancypants Baking Co.
  • Great American Cookies.
  • Sweet Loren's.
  • Too Good Gourmet.

Is Crumbl losing money? ›

The most prominent of those lawsuits, against the Utah-based concept Dirty Dough, was settled last year. Revenues at Crumbl increased 11% last year, according to the FDD, to $122.3 million. Net income declined 19%, however, to $42.8 million.

What cookie company did Crumbl sue? ›

When Crumbl filed its lawsuit against Dirty Dough, it also sued another rival company, Utah-based Crave Cookies, and Crave counter-sued. Crumbl and Crave agreed in July to drop their legal actions against each other.

How long do Crumbl cookies last? ›

How Long Are Crumbl Cookies Good For? They are typically good for about 2-3 days when stored at room temperature in an airtight container. When stored in the freezer, they can last for up to 2-3 months without significant loss of quality.

Did Crumbl discontinue ice cream? ›

They launched a line of ice cream products in their stores in the summer of 2022 (now discontinued), and it looks like their next new product will be sweet hand pies (similar to an empanada).

What is Crumbl cookies most popular flavor? ›

Some of the most popular Crumbl cookie flavors include the Honey Cake with Teddy Grahams and Birthday Cake. In recent weeks, some of Crumbl's featured recipes include S'mores, Snickerdoodle Cupcake, Iced Oatmeal, Raspberry Danish, Cookie Butter Lava, Cotton Candy, Dulce de Leche, Brookie, Oatmeal Raisin, and more.

Who owns Crumbl? ›

Crumbl was co-founded by Jason McGowan (CEO) & Sawyer Hemsley (COO).

How long are Crumbl Cookies safe to eat? ›

How Long Are Crumbl Cookies Good For? They are typically good for about 2-3 days when stored at room temperature in an airtight container. When stored in the freezer, they can last for up to 2-3 months without significant loss of quality.

Does Crumbl have cross contamination? ›

Food Allergy Warning:Our cookies are made onsite and may come into contact with different allergens during production. Please be advised that any of our products may contain allergens including peanuts, tree nuts, milk, eggs, wheat, soy, and sesame.

Is Crumbl cookie dough edible? ›

Trying Crumbl Cookies NEW Cookie Dough Bits vs Nestle Cookie Dough Bits!🍪 Crumbl NEW Cookie Dough Bits: Delicious edible cookie dough bits packed with irresistible semi-sweet chocolate chips that are perfect for snacking.

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